Argentina
The People
Argentines are very proud of their country and culture. They are well-educated and sophisticated and like to be viewed as cosmopolitan and progressive. Because 85% of Argentina’s population hails from Italy, Spain, Austria, France, Germany, Great Britain, Portugal, Russia, Switzerland, Poland and the Middle East, Argentines tend to identify with Europeans. It has been said that Argentines are a nation of Italians who speak Spanish and think they’re British living in Paris. Predominantly Catholic (93%), families are highly valued and hold conservative values.
Meeting and Greeting
- A handshake and nod show respect when greeting someone.
- An embrace and one kiss on the cheek is common between friends and acquaintances.
Dining and Entertainment
- Meals are for socializing. Refrain from “talking business” unless your Argentine colleague brings it up.
- Business dinners are generally held in restaurants. When you are the host, arrange payment ahead of time. If this is not possible, insist on paying when the bill comes.
- Don’t use toothpicks, blow your nose or clear your throat at the table.
- To summon a waiter, raise your hand with your index finger extended.
- Do not order imported liquor unless your host does. Taxes are exorbitant.
- Avoid pouring wine, which is a complex ritual in Argentina.
- For social events, arrive thirty to sixty minutes late. Arriving at a party on time is impolite.
- Be on time for lunch appointments, the theater and soccer.
Dress
- Argentines are extremely fashion conscious. Dress well if you want to make a good impression. Conservative, modest clothing is best.
- Women are expected to dress with a flair that does not detract from professionalism.
Corporate Culture
- Personal relationships are important and must be developed before business is done.
- Argentines often need several meetings and extensive discussion to make deals.
- Decisions are made at the top. Try to arrange meeting with high-level personnel.
- Guests at a meeting are greeted and escorted to their chairs. The visiting senior executive is seated opposite the Argentine senior executive.
- During business meetings, sustain a relaxed manner, maintain eye contact and restrict the use of gestures. Don’t take a hard sell approach.
- Be prepared for a certain amount of small talk before getting down to business.
- Argentines are tough negotiators. Concessions will not come quickly or easily. Good relationships with counterparts will shorten negotiations.
- Contracts are lengthy and detailed. A contract is not final until all of its elements are signed. Any portion can be re-negotiated. Get everything in writing.
- An Argentine contact is essential to wading through government bureaucracy.
- Be punctual for business appointments, but prepare to wait thirty minutes for your counterpart, especially if you are meeting an important person.
- The pace of business in Argentina is slower than in the United States. A meeting that is going well could last much longer than intended, even if it means postponing the next engagement.
- Make appointments through a high-level person. Your Argentine contact can help with this.
- Confirm meetings one week in advance.
